Nick Adams named General Manager of Ripper GC

LIV Golf today announced the official hires of five team General Managers who bring decades of leadership and business experience from across sports, entertainment and media industries. Each team’s General Manager role will manage the operational and strategic aspects of their teams, including daily operations, sponsorship sales, marketing, and player relations. 

Boasting extensive backgrounds from baseball, golf, tennis, and esports, these leaders will focus on leveraging their experience to set strategic direction and build sustained growth and long-term success, both on and off the course. On par with LIV Golf’s mission to grow the game globally, these new leaders represent five different countries – Australia, Korea, South Africa, Sweden, and the United States. 

Joining Ripper GC, Nick Adams assumes the General Manager position for the Australian team, bringing a rich background in some of the world's most renowned organizations, including ESPN, WME/IMG, Yahoo!, and Sony Music. During his eight-year tenure at ESPN in New York, the Australian native was instrumental in commercializing the X Games and various youth-driven content initiatives, playing a pivotal role in ensuring the long-term sustainability of the X Games.

As Vice President of Strategic Partnerships at WME/IMG, Adams led a sales team that monetized high-profile events such as the Fortnite World Cup, UFC, Miami Open Tennis, and Frieze Art Fair. Formerly, the Australian native was the Chief Revenue Officer of Untamed Planet, a gaming-focused entertainment company dedicated to conservation.

"I am extremely excited to work within the LIV Golf organization to help further democratize the game of golf and grow the sport globally,” says Adams. "Given my Aussie heritage, I am driven to grow the game within our part of the world and build towards LIV Golf Adelaide each year. In my role as GM of the Rippers, I will endeavor to scale the community, the commercial ecosystem around the team, its talent and LIV.”

As General Manager of Ripper GC, Adams plans to focus on four business pillars to drive the team's success including team support, community engagement, revenue and commercial efforts, and business affairs and investment. Through these key initiatives, he aims to build one-to-one relationships with fans globally and concentrate on establishing long-term partnerships to increase the team's asset value over time.